BMW Accessories Online
BMW recently launched its new performance driving campaign that features eccentric characters driving lessons from the past. The campaign, launched for the BMW Performance Driving School in Spartanburg, South Carolina, aims to bring the goals of school life by posing the question: "Who you learn to drive? "
BMW of North America will encourage drivers to think times have changed since their first lesson and who taught them. With micro-site non-branded and viral videos, BMW of North America in cooperation with the Austin-based GSD & M, marketing leading and communications, addressed more than what car to launch the "learn to Drive" campaign.
The campaign will take visitors to www.RelearnToDrive.com target = "_blank"> to pounce on the idea that much of what drivers first learned was incorrect or no longer applies, and the BMW Performance Driving School is the place to correct these injustices.
"Many drivers on the road today have not considered just how many times - and cars - have changed since they learned to drive and this campaign serve as an entertaining wake-up call that perhaps we could all stand to learn something new, "said Jack Pitney, Vice President, Marketing, BMW of North America. "Increasing awareness of the programs we offer to the Driving School BMW Performance will people know that there is a fun way to develop those skills we all may need a day, no matter what kind of car they drive. "
The campaign appears to automatic selection of modes of life and publications, such as Roundel, Autoweek and Road and track. It will also be published online and via AutoWeek.com RacingSchools.com. YouTube and Google will also feature the campaign. Moreover, it will be printed on postcards distributed at events nationally BMW this summer. In addition, the campaign will also appear in The Onion, online and on paper, as part of its sponsorship.
The "learn to Drive" website contains videos of nine unconventional, the character of panic seized the multitude of ways people may have learned to drive. They include:
- Mom insists that her son must always use both feet when driving, despite what his father said;
- Papa, nervous with clipboard and checklist in hand, gives his son a strict lesson;
- Grandpa, dressed in his military uniform, old, said it was time to teach his little son to be a man, driving a car is "just like driving a submarine - except the car is not packed with torpedoes; "
Site visitors will also be able to send personalized postcards with e-mail video to friends and family. In a separate section of the website, information and video clips of high quality BMW Driving School Performance in action, be available.
The German manufacturer is renowned for the manufacture of confidence title = "BMW M5 parts"> BMW M5 parts and car accessories and other equipment. "BMW's commitment to great ideas goes beyond engineering best car - they are dedicated to improving the driving experience as a whole, "said John McGrath, Vice-President Communications for GSD & M. "This interactive campaign is a humorous look at how most of us had started behind the wheel and uses demonstrate the ability to learn skills and improve driving pleasure. "
The campaign goal is to raise awareness The BMW Performance Center and BMW Performance Driving School - A 134-acre high-tech facility started with enclosed courtyards, skidding, walls of water, and an off-road circuit. The Driving School offers several programs, including one or two days of driving schools, one year and two days Teen Driving schools, one or two days, M driving schools high performance, and an Advanced M School.
About the Author:
Anthony Fontanelle is a 35-year-old automotive buff who grew up in the Windy City. He does freelance work for an automotive magazine when he is not busy customizing cars in his shop.
Article Source: ArticlesBase.com - Bmw Launches New Ad Campaign for Performance Driving School
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