BMW Lifestyle
 W7 NEWEST BMW 325 330 X5 Z3 M3 M5 F1 white Hat Cap  US $11.00
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 W8 NEWEST BMW 325 330 X5 Z3 M3 M5 F1 red Hat Cap US $12.50
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 W13 NEWEST BMW 325 330 X5 Z3 M3 M5 F1 blue Hat Cap US $12.50
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 W2 NEWEST BMW 325 330 X5 Z3 M3 M5 F1 Beige Hat Cap US $11.00
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 BRECKENRIDGE SKI RESORT STAFF 2001 02 W BMW LOGO BASEBALL CAP US $24.95
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 2012 BMW Fashion Mens wallet 2F8Q US $5.00
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 CAP Formula One 1 Vodafone McLaren Mercedes F1 Team NEW 2012 Motorsportmerch US $33.19
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 BMW Air Shell motorcycles Jacket US $325.00
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 New Genuine Leather Bifold Wallet with BMW Car Logo US $5.50
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 T SHIRT Formula One 1 Renault F1 Team NEW Men US $12.61
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 NWT BMW Short Sleeve POLO Black Sz Med 185 Chest US $7.99
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 BRAND NEW SOUVENIR MINI COOPER THE ITALIAN JOB HAT US $15.00
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 WOMENS TEVA TAN SUEDE LEATHER ANKLE STRAP SANDALS SZ 7 EXCELLENT US $34.95
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 WOMENS SLOGGERS SZ 7 38 EXCELLENT US $14.95
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 Vintage Bmw Motorrad Polo 80s M3 M5 Supreme US $13.50
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 NIKE Golf Shirt BMW Golf Championship Tiger Woods XXL US $12.99
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 New Child Kids Boy One piece Cute Cow Swimsuit Swimwear 4T US $9.99
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 $335 Allen Edmonds Sanford Gently Worn Black Size 9A US $120.00
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 KEY CHAIN BMW RED COLOR KEYCHAIN NEW US $14.29
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 KEY CHAIN BMW KEYCHAIN NEW US $14.29
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 NEW BMW T SHIRT VERY BAD ASS SMALLMEDIUMLARGEXLARGE US $14.00
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 BMW Chronograph SS Quartz Men Watch White M3 M5 Z3 325i D US $54.99
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 BMW M jacket Motorsport US $39.00
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 BMW 325 330 320 M5 M3 Z3 Racing Black Polo Shirt Size A 37chestwaist x 26long US $30.00
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 Leather Key Chain for BMW Auto Brown New US $14.99
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 NEW BMW Kids Size Baseball Cap Medium Blue Measures Approx 20 Around Adjusts US $5.99
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 BMW EXPANDABLE TOTE US $16.99
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 BMW Unisex Motorcycle Jacket Black S M US $150.00
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 POLO SHIRT Formula One 1 BMW Williams F1 Team NEW Montoya Grey US $17.35
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 New Womens Clappers Light Gray Glitter Flip Flops Ladies 5 6 US $.99
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 New Womens Clappers Clear Glitter Jelly Flip Flops Ladies 5 6 US $.99
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 Nwt Womens Easy Bronze Bamboo Flip Flops 6 US $1.99
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 Nwt Womens Gloria Vanderbilt Button Tab Jeans 8 US $6.99
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 Mens Claudio Morelli Olive Green Plaid 3 Button Front Blazer Size 38 US $9.99
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 Nwt Womens Fun Flirt Black Babydoll Tie Shirt Med US $5.99
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 Nwt Womens Jennifer Grace Tan Cropped Pants 24W US $8.99
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 Nwt Womens St Johns Bay Narrow Jeans 8 US $5.99
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 Born Women Brown Loafers Sandals Shoes Sz 7 pre owned US $14.50
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 Born Women Brown Mary Jane Velcro Shoes Sz 10 pre owned US $16.50
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 FRANCLIN COVEY BAG TOTE EXCLUSIVE LIMITED EDITION COLLECTION US $29.95
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 St Michaels red pasley tie polyester made in UK vintage looks real good yumy US $10.00
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 Custom BMW T shirt US $15.00
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 Black T Shirt BMW Motor Sports Extra Large US $17.99
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 Black T Shirt Motor Sports BMW Cotton XL US $17.95
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 NEW PUMA BMW T SHIRT TEE TOP SHIRT MENS LARGE L LIMITED EDITION SALE ONLY one US $34.43
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 DC Pure Mens SZ 95 Black Skate New Shoes US $48.99
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 New Genuine Leather Bifold Wallet with BMW Car Logo Black US $9.00
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 Black Leather Brilliant BMW Belt New US $24.99
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 Cap Formula One F1 NEW McLaren Mercedes Red Hamilton US $9.45
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 BMW 3 CHROME RIM BELT BUCKLE US $9.95
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 T SHIRT Formula One 1 Ferrari F1 Team NEW World Champion Michael Schumacher US $18.93
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| MyBMWparts.com |
Some say that marketing and selling are the same for every Industry Sector, although that is not really the case. Now there are some similarities in brand building between selling a luxury automobile and marketing toothpaste, but the rest of the marketing is very much a different game all together.
The building of a brand requires images of a lifestyle or attitude that the potential buyer will relate with, that will be part of their belief system and who they are. So much so that they will proudly wear that label and prominently display it. Others who agree will use that brand to make a statement and as it becomes stronger and stronger the brand enjoys the synergy as others race to join in.
BMW, Hummer, Jeep, Lexus have all accomplished this in the auto sector, as Crest and Colgate have captured their consumers in the fast moving consumer goods sector. And who would want to be seen smiling while driving the ultimate driving machine down Rodeo Drive in Beverly Hills CA, with the rich and famous. The bright smile gives you social acceptance and happiness and the ultimate driving machine gives you class, style and status.
This is where the similarities hold true, but the rest of the equation is quite different. During the sales process buying a car is quite involved, lots of forms, a big purchase, lots of shopping around and things to consider; it's a big deal. With the selling of FMCGs or fast moving consumer goods, it is an impulse item, throw it in your cart; "throw and go," if you will.
You see the package and it resonates with the images you have imprinted on your brain and you buy, simple, fast and done deal; not a lot of extraneous thought or logical thinking there, it's a decision primarily made a sub-conscious level for the most part. Just as the marketing psychologists planned, there is a lot of science that goes into this. Think on it if you are going to by the BMW and Just Do it if you are going to buy the Nike T-Shirt.
"Lance Winslow" - Lance Winslow's Bio If you have innovative thoughts and unique perspectives, come think with Lance; http://www.WorldThinkTank.net
BMW lifestyle collection 2002