Golf BMW Leaderboard
While this is not a new trend in itself is a trend that gradually in recent years. It is used marketing dollars to market the experience rather than the product or service that the company is touting really. He almost falls in the range of indirect marketing.
You may have seen the new commercial advertising or BMW Suntrust. I saw these commercials this morning (almost back to back, which is probably what drew my attention the most). The BMW commercial shows images of BMW owners who lost their BMW to accidents. Then he shows images of BMW owners and their family members, he said, but they do not lose their lives. BMW is taking it on the experience of owning a BMW rather the car itself.
Then take a look at the advertising Suntrust. All about how we take things in life at a more simple and basic. It shows a little girl coloring meter savings, while talking about how we learn to save more. It shows a man using grocery bags fabric and be careful talking about saving the environment, save money, save our conviction about killing the environment. SunTrust Does he do about the experiences you have with money outside the banking lobby rather than the bank itself.
Experiential Marketing at work. Attention to these advertisements and commercials like this. You will see how many companies have turned to the creating a feeling, an experience, a relationship between their product / service and something that is important to you in life rather than the product or service itself.
Something to think about.
Kristie Lorette is a freelance copywriter and marketing consultant specializing in helping small businesses and entrepreneurs create copy and marketing pieces that sizzle, motivate, and sell. Visit http://www.studiokwriting.com to learn more about Kristie and see samples of her work. Kristie also produces The Inky Dot, a weekly e-newsletters that includes writing and marketing tips for businesses. Subscribe to The Inky Dot at http://www.studiokwriting.com.
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